We all make mistakes but the catch is why to repeat them. Photo clicking is an art. You need to have that aesthetic gesture of clicking pictures from different angles. One wrong colour combination or a mismatched theme can ruin your entire day of hard work. When it comes to business, you sell what you display. You cannot make mistakes when you are there to explore the best picture of your products.
As there is a saying, “Seeing is Believing,” People tend to believe what they tend to see in the picture. So, when it comes to product photography of your business, it has to be in sync with the aesthetics of the picture. E-commerce platforms are fully loaded with products.
One single error can ruin the reputation of your product and will make it look unattractive. This in future may lead to loss of conversion in sales. What is different for e-commerce products is that it should be tempting enough to persuade customers to like and buy that product.
To capture those minute details you need to take product photography seriously. Also, you can try out some DIY to play the trick if you are a beginner. Let us explore some of the mistakes you need to avoid while going for product photography.
Too Much Lightning
The best thing about Product Photography is its ability to play with lights. You need to know how you can display your products differently with the exposure of light so that it entices your customers. However, too much of everything is bad. This goes the same with the application of light as well. If the photographer fails to adjust the lighting part then it will surely create a huge mess. So, it is recommended to use adjustable light exposure so that the picture is framed at a proper angle and not to overdo it anyhow.
Who are lovers of shaky images? No one. It is always a clean and clear picture that will attract the mind of your customers. Shaky pictures can be the biggest turn off when it comes to putting up the biggest picture of your products. To overcome that haziness you can always make use of the tripod to adjust the picture and keep it straight. This will help you keep the camera still and strong where you can capture the image of your choice without being hazy. This will, in the long run, accentuate not only the quality but also help in business conversion.
Over Editing of Images
Editing is good but then it should not be the sole criteria to enhance the productivity of a photograph. Product Photography works best when its a mixture of all the necessary elements and not just one. Editing an image can make it look better but then overdoing it can lead to a reduction of the resolution of the picture. It may appear that while editing you have lost the essence of the picture and created a mess out of nothing. To be on the safer side you can make use of photoshop which is always used by the professionals for image adjustment.
Improper White Balance
White balance reflects the temperature along with the light source. It can help you to bring out the actual colours of the image. Most of the product photographers are not able to crack the proper white balance to correctly determine the light they are using. Understanding the white balance is important when it comes to capturing a beautiful image that stands out among others. This will not only help the photographers to capture the right image but also help them to strike a balance between the image and clicked and the theme they have chosen to complement that particular image.
Image composition plays a vital role a photographer needs to understand while capturing an image. Most of the photographers are unaware of the technique of having a grip over the composition. That is the reason they are unable to persuade buyers. You can make use of the rule of thirds for capturing a perfect image. This will allure the clients to check the images at any cost. The right composition can tempt customers and will ultimately lead to better conversion.
Focus is the key. While doing product photography for e-commerce, the major thing you need to keep in mind is that it is the “product” that can help you generate revenues. People will love the product only when it is transparent and visible. Right camera setting is important to adjust the balance and will help to build focus on the product. While shooting for the e-commerce products, he or she will definitely want to get the details of the product. A product image which is not in focus cannot reflect the details of the product. A product image which is not in focus cannot reflect the details. Hence, the product will get rejected. It is, therefore, necessary to focus on the product while shooting campaigns.
No matter what kind of photography you opting for your background needs to be clear. While taking care of the products you need to segregate the busy elements from the background so that the picture is crystal clear with no noise. You need to think about it from the customer’s perspective and should not ignore the important elements while you shoot your products.
These are some of the mistakes you need to avoid while you opt for product photography. Once these mistakes are omitted, bang on, you are on the right track.